Our Client

Global fintech giant

Campaign Objective

Objective

Merchant Onboarding

Get maximum retailers onboarded to the fintech platform.

Objective

Program Management

Comprehensive program managed for successfully launching the product in 7 cities.

Objective

Sales Training

Trained and deployed business development staff

Challenges

Zero product awareness across the targeted locations.

Lack of real-time data view of the BDEs and merchants across locations

Delayed transmission of data from field to decision-makers.

Execution Methodology

Highly Integrable

Staff training & deployment

Hired, trained and deployed business development executives (BDEs) across locations and conducted CRT, OJT and remote training of the BDEs and the operations team.

Highly Integrable

Technology Implementation

Developed an interactive mobile app with customized interface for – BDEs & the area managers that provided information on BDE store visits, onboarding break down (store/city), business under review, along with market and competition trends and sales insights.

Highly Integrable

Reporting

Shared detailed program and operational reports covering information on market offers & schemes, merchant demographics, onboarding data of merchants & merchant requirement.

Program Reach

Progrm Reach

ServicesOffered

Sales Training

Impact Generated

1300+

business development executives hired, trained, and deployed

100%

alignment with the brand to create a well-recognized mark in the SMB merchant space

Comprehensive

insights into the on-ground situation