Client: Leading Media Production Company

Laser-sharp targeting is key to unlocking revenue potential in the dynamic world of e-commerce. Understanding the need of the Media Production Company for precise account identification and engagement, Denave embarked on a data-driven roadmap to deliver actionable insights and highly engaged MQLs SQLs. The project's foundation was meticulous data profiling. Denave executed detailed profiling activities for industry-focused accounts, specifically targeting start-ups and ISVs. Cutting-edge technologies, including advanced BOTS, were deployed to ensure in-depth profiling and validation of the account lists provided by the client. This rigorous approach culminated in the identification and profiling of 500 high-value contacts within the stipulated timeframe. These contacts formed the bedrock for subsequent targeted lead-generation campaigns, encompassing email marketing and multi-channel digital initiatives. The results were compelling, demonstrating the power of data-driven precision in achieving measurable business outcomes.

Impact Generated

18% Increase in Quarterly Revenue:

Targeted campaigns fueled by accurate account profiling showcased the effectiveness of the data-centric strategy.

500 High-Value Contacts Identified

Precision and efficacy of the profiling process delivered the client with a qualified database for future engagement.

Successful EDM & Digital Marketing Campaigns

Leveraging the enriched database — executed impactful campaigns that resonated with their target audience.

Accelerated Sales Cycle

Data-driven insights facilitated faster, more informed decision-making, leading to improved conversion rates.

Campaign Objective

Objective

Targeted Account Identification

Pinpoint high-potential e-commerce companies on a Pan-India level.

Objective

Data Enrichment & Validation

Execute detailed profiling of start-up and ISV accounts.

Objective

Revenue Growth

Drive measurable increases in quarterly revenue through targeted lead-generation campaigns.

Challenges

Identifying and segmenting high-potential e-commerce companies within the vast Pan-India market.

Ensuring data accuracy and completeness through in-depth profiling and validation.

Developing and executing impactful email and digital marketing campaigns that resonate with the target audience.

ExecutionMethodology

Data Validation

Deployed BOTS for in-depth profiling and validation of account lists. Read More

Data Profiling

Data Profiling: Executed detailed profiling activities of industry-focused accounts.Read More

Targeted Campaigns

Executed lead generation campaigns based on the enriched email lists, leveraging both EDM and digital marketing channels. Read More

Program Reach

Progrm Reach
pan india


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