Our Client: US-based multinational IT brand

Denave orchestrated a multi-channel demand generation campaign to accelerate a multinational IT brand’s cloud migration initiative, targeting enterprises utilizing legacy ERP systems. A video-first content strategy was central to the campaign, amplified through meticulous SEO, targeted email marketing, and a synchronized telesales outreach. This integrated approach fostered brand awareness, engaged decision-makers, and nurtured qualified leads primed for cloud adoption.

Impact Generated

Massive Reach

Garnered over 3.2 billion impressions, showcasing the campaign's extensive visibility.

Engaged Viewership

Captured 250,000+ video views, demonstrating compelling content resonating with the target audience.

High-Quality Traffic

Drove 75,000+ clicks to the website with high engagement rates, signifying genuine interest from prospects.

Sales Pipeline Boost

Generated 2300+ qualified opportunities, fueling the sales pipeline with cloud-ready leads.

Campaign Objective

Objective

Elevate Brand Awareness

Increase visibility and recognition for the IT brand's cloud solutions among enterprise decision-makers.

Objective

Drive Qualified Demand

Generate high-quality leads actively seeking to migrate their ERP systems to the cloud.

Objective

Accelerate Cloud Adoption

Facilitate the transition from legacy ERP systems to the IT brand's modern cloud platform.

Challenges

Reaching Key Decision-Makers: Penetrating large enterprises and capturing the attention of influencers involved in cloud migration decisions.

Cutting Through the Noise: Differentiating the IT brand's cloud offerings in a competitive market saturated with cloud solutions.

Educating and Nurturing Leads: Guiding prospects through the complexities of cloud migration and addressing potential concerns.

ServicesOffered

Digital Marketing

Telesales Services

Program Reach

Progrm Reach
Philippines
thailand
vietnam
malaysia
indonesia
pan india

Execution Methodology

SEO Optimization

Implemented robust SEO strategies to ensure prominent visibility in relevant search results.

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Targeted Email Campaigns

Nurtured prospects with personalized email sequences featuring informative videos and content.

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Telesales Integration

Deployed a skilled telesales team to engage with qualified leads and guide them toward conversion.

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Video Marketing

Developed compelling video content that showcased the benefits and ease of transitioning to the cloud.

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  • Intelligent Data Services
  • Telesales
  • Field Sales & Marketing
  • Digital Marketing
  • Retail
  • Sales Training
  • Business Analytics
  • Tech & Platforms
  • Webinar Marketing

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