Our Client
Global oil & lubricants company
Campaign Objective
Distributor Expansion
Increasing channel base and build efficient distribution network.
Partner Enablement
Distributors appointment and enablement in tier 2/3 locations. Handholding of existing distributors from a sales and marketing implementation perspective.
Challenges
Execution Methodology
Distributor DB & profiling
Deployed a team of district managers (DMs) across 6 locations to gather information through web/visit, conduct distributor qualification and deliver business value proposition.
Distributor sign up & activation
Negotiaton and contract finalization, identification of training requirements, and distribution activation.
Distributor Engagement
Provided branding and merchandising support to the sales teams. Conducted events for partner engagement while ensuring stock availability.
Technology Integration
In-house workforce management platform to track and monitor field team performance.
Program Reach
