Our Client

Leading Handset Manufacturer

Campaign Objective

Objective

Retail Audits

To conduct Mystery Shopping for CE Market Sensing checks

Objective

Channel Partner Management

To negotiate the best deal with channel partner and understand their retail pricing behaviour

Objective

Partner Survey

To understand from channel partners about 1st Brand Preference, flair of feature-based selling & knowledge of SKU wise details

Challenges

Manual reporting and offline audit recordings leading to inaccurate audit data.

No real-time visibility to client on the progress and results of the audits executed activities.

Delayed transmission of data from field to decision makers, hence delayed decisions.

ProgramExecution

Highly Integrable

Mystery Audits

Coordinated store allocations for planned visits and enabled highly customizable forms to capture mystery audit information

Highly Integrable

Retail Analytics

Developed mobile dashboard for auditors to track visits, save audit recordings, and validate audits. Prepared Web Auditor to validate audit results from field and approve/reject visits

Highly Integrable

Data Reporting

Enabled standard dynamic report, for a consolidated data view and customized reports

Program Reach

Progrm Reach

ServicesOffered

Retail Activations

Impact Generated

3X

Faster closure on activity execution

Seamless

Business continuity & realtime reporting

30%

Reduction in time on final client reporting, due to elimination of manual collation of data



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