Our Client
Leading Global Handset Manufacturer
Campaign Objective
Devise Partner-Led Initiative
Execute regular visual merchandising, retail hygiene & compliance management across 2825 stores, in 165 cities across India.
Scale Up Revenue
Improve brand visibility and track adherence to branding guidelines, offer based POSM deployments and removal of outdates ones
Widespread Market Penetration
Drive better compliance scores through regular compliance checks and sift maintenance
Challenges
ProgramExecution
Highly Integrable
Planned visits through permanent journey plan-based store allocations, with flexibility to add stores
Tele Profiling
Implemented simple, efficient, and customizable data collection forms for faster visit closures & improved productivity
Branding Strategy
Deployed mobile dashboard for retail auditors to track visits & approved/rejected audits
Linkedin Campaigns
Enabled web auditor to validate audit results from field
Email Marketing
Implemented compliance management mechanism to log and track issues
Webinar Management
An intelligent dashboard with customized role-based view of retail hygiene scores with inferences, trend analysis and data drilldown for building/altering strategies
Program Reach
