Our Client

US based leading multinational computer technology company

Campaign Objective

Objective

Devise Partner-Led Initiative

Shaping appropriate partner enablement program to drive demand generation by creating digital swell, leading to maximised ROI and expanded sales footprint.

Objective

Scale Up Revenue

Tapping into the SMBs and mid-market segment softech industries to generate relevant leads and win more deals.

Objective

Widespread Market Penetration

Creating a partner-led program to build solution mindshare

Challenges

The market was overwrought with COVID led uncertainties and it impacted the budget and timeline issues at the prospect's end

Contactability of the right SPOC became challenging as the pandemic disrupted markets

Each partner had an intensifying barrage of brand policies, and leveraging their respective social media platforms was not a choice

ProgramExecution

Highly Integrable

Highly Integrable

Denave team implemented an integrated digital marketing and telesales solution for the client.

Highly Integrable

Tele Profiling

Regional analysis was conducted to recognize the best performing digital platforms, against the targeted audience etc.

Highly Integrable

Branding Strategy

The audience were targeted according to their interest expressed on specific topics to achieve quality MQLs

Highly Integrable

Linkedin Campaigns

Denave engaged PPC experts to setup campaigns based on locations and active time zones

Program Reach

Progrm Reach

Impact Generated

27M

Accepted pipeline value

350M

Impressions generated

2000+

Enquiries through digital marketing initiatives

300+

New accounts

1000+

Accepted leads

90%

Increase in users

140%+

Increase in form fills