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Our Client
Indian FMCG brand
Campaign Objective
Remote training
The brand wanted to conduct remote training for its sales reps on its premium product targeted at the urban segment in metros.
Product training
The company wanted to train its reps on product & its FAB ( Features, Advantages, Benefits) to enable them to effectively pitch the product value proposition to the chemists.
Challenges
Execution Methodology
Training methodology
Kickstarted with pre-training assessment and then delivered remote training sessions with 2 remote trainers. Provided reinforcement through multiple touches and conducted post-training evaluation.
Gaimification
Imparted training through power point presentations, videos, games & activities.
Program Reach
