Our Client

Global oil and gas company

Campaign Objective

Objective

Devise partner training

Executed end-to-end training program with training content development, pre-and- post training evaluation as well as enabled sales staff on brand value proposition.

Challenges

Limited visibility of the field activity and productivity of the channel partners and sales staff.

Inability of the channel partners to effectively communicate product marketing offers.

Limited brand/product awareness in distributors and sales staff.

ProgramExecution

Highly Integrable

Instructor-led session

Introductory session, sharing the agenda and overview of the brand and its products to generate excitement, increase awareness, and many more.

Highly Integrable

On-the-job training

OJT session for distributors to provide on the spot feedback and resolve queries, provide behavioral and motivational, observation-based training, anchoring & shadowing (sales, customer handling), and hand holding.

Highly Integrable

Coach-led session

Face-to-face sessions describing the daily activities of DSR - in store and on the field.

ServicesOffered

Sales Training

Impact Generated

Brand/Product awareness

increased distributor's sales

50+ distributors

trained along with their sales staff PAN India

Improved

selling and relationship building

Mentoring and coaching

on the spot during OJT, showed improvisation