Introduction
In an era when customer preferences are evolving quickly with increased expectations for connected omnichannel and personalized experiences, it is imperative to weave every customer interaction into a single thread. Along with an omnichannel customer journey, deploying o robust framework of data, analytics, and reporting is important to affectively qualify, convert and retain customers in your business. However, as journeys become complex with too many moving parts, businesses often lose focus of their primary sales goals and emphasize more on the CX structure itself, leading to revenue loss in the long run.
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Fishing in a Desert - The Plea For Quality B2B Data
