Program Manager
Telesales
Date : 16 Sep, 2024
Job description
-
· Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties.
· Orchestrating digital content strategies across all online platforms.
· Managing, planning, and coordinating content strategy ensuring it aligns with marketing and commercial objectives and target audience (including SEO optimisation).
· Support and optimize ABM campaign and lead nurturing processes through email, content, and social channels.
· Take ownership for content delivery to support marketing projects (launching new release, executing on awareness programs that are synchronised across various channels website (including microsite), email campaign and sales collaterals etc.
· Analyze content performance and audience insights to inform and adapt creative strategies, ensuring maximum impact, ROI, and conversion rates.
· Collaborate with internal team to ensure content aligns with overall business goals.
· Leverage the power of GenAI tools to generate informative and quality content at scale.
· Conduct ongoing competitor, industry, and keyword research to propose content ideas and SEO opportunities.
· Stay up-to-date with emerging trends in content marketing and adapt strategies as needed.
Experience Essential
· Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties.
· Orchestrating digital content strategies across all online platforms.
· Managing, planning, and coordinating content strategy ensuring it aligns with marketing and commercial objectives and target audience (including SEO optimisation).
· Support and optimize ABM campaign and lead nurturing processes through email, content, and social channels.
· Take ownership for content delivery to support marketing projects (launching new release, executing on awareness programs that are synchronised across various channels website (including microsite), email campaign and sales collaterals etc.
· Analyze content performance and audience insights to inform and adapt creative strategies, ensuring maximum impact, ROI, and conversion rates.
· Collaborate with internal team to ensure content aligns with overall business goals.
· Leverage the power of GenAI tools to generate informative and quality content at scale.
· Conduct ongoing competitor, industry, and keyword research to propose content ideas and SEO opportunities.
· Stay up-to-date with emerging trends in content marketing and adapt strategies as needed.
Job Responsibilities
· Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties.
· Orchestrating digital content strategies across all online platforms.
· Managing, planning, and coordinating content strategy ensuring it aligns with marketing and commercial objectives and target audience (including SEO optimisation).
· Support and optimize ABM campaign and lead nurturing processes through email, content, and social channels.
· Take ownership for content delivery to support marketing projects (launching new release, executing on awareness programs that are synchronised across various channels website (including microsite), email campaign and sales collaterals etc.
· Analyze content performance and audience insights to inform and adapt creative strategies, ensuring maximum impact, ROI, and conversion rates.
· Collaborate with internal team to ensure content aligns with overall business goals.
· Leverage the power of GenAI tools to generate informative and quality content at scale.
· Conduct ongoing competitor, industry, and keyword research to propose content ideas and SEO opportunities.
· Stay up-to-date with emerging trends in content marketing and adapt strategies as needed.
Job Details
-
Total Experience :
10 years -
Relevant Experience :
5 years -
Location :
Bangalore -
Language Expertise :
English -
Open Positions :
1 -
Educational Qualification :
Any Graduate
Hear From Our Employees
Abhisek Gosh
HR Operation, India
I have been working at Denave for over 7 years and it has been an enriching and fruitful relationship. Denave is a multicultural organization that allows you to interact with people from various nationalities and backgrounds while offering cross-functional learning opportunities. The company prioritizes employee well-being and quite frequently organizes team building, events, and sports activities.
Irma
Program Manager, Malaysia
Fatin Halim
Learning & Development, Malaysia
At Denave, my ideas are valued, and my efforts are appreciated and recognized. Denave is a ground to be planted in if you want to flourish your career in terms of skillsets, compensation, titles, and new responsibilities. As a mother, Denave has helped me find the right work-life balance allowing me to continue my journey as a successful employee and simultaneously take care of my mental health.
Christina Krishnan
Inside Sales Account Manager, Malaysia
Gaurav Tomer
Human Resources, India
My years in Denave have been professionally rewarding. The various training and development programs at Denave have helped improve my expertise and skills in leadership, time management, and more. Some of the positives of working at Denave have been its open culture, team-building activities, and nurturing relationships with colleagues.
Nguyen Dieu Linh
Inside Sales Account Manager, Malaysia
Moutusi Ghosh
HR INTL & Recruitment, India
I have been associated with Denave for over 5 years and the journey so far has been very enriching in terms of career growth, new learnings, experiences, and professional grooming. One of the striking differentiators has been the support and guidance provided by the mentors in defining my career goals at Denave.
Priya Pandey
Senior Manager-Transition, India
Nida Samreen
Learning & Development, Malaysia
Preeti Sehgal
Learning & Development, India
Work With Us
Build new skills, further your potential, and shape the direction of your careers through a learning approach in a collaborative environment.